Battlefield Heroes is a cartoon-style action video game developed by EA. It is played from context-specific third- and first-person shooterperspectives. The game places less emphasis on skill and strategy, and is less demanding on computer specifications than the previous games of the series to increase the audience base. In addition, the game match players of similar levels together for fairer play. EA recently announced that the game had reached three million registered users. Heroes is the first Battlefield game to be released under Electronic Arts' new "Play 4 Free" model, which will see the game released for free with revenue generated from advertising and micropayments. Advertisements appear on the website and the 'front-end' of the game although none appear while playing, while micropayments may be made for additional items to customize the appearance of players'avatars or to buy stronger weapons. Furthermore, purchasable BattleFunds can be used to redeem rate boosts to experience points along with other items.
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